Thursday, March 31, 2011

Technology Roadmapping Method and Its Usage In Chemistry

Technology Roadmapping Method and its Usage in Chemistry

Aline Marta Vasconcelos Loureiro, Suzana Borschiver, Paulo Luiz de Andrade Coutinho

ABSTRACT

Technology roadmapping is a widely used technique in the industry for the development of long term planning strategies, making it possible to align market, product and technology over time. This article offers a brief review of this tool, covering the definitions of the terms technology roadmap and technology roadmapping, the types and formats of roadmaps, the structure of roadmaps, the processes of operation/adaptation of roadmapping, challenges and the key successful factors in implementing the roadmapping and its usage. Finally, an overview of public domain roadmaps is given, with special highlight to the ones related to Chemistry.

Key words: technology roadmapping; technology roadmap; roadmaps in Chemistry.

Wednesday, March 30, 2011

Innovation Projects Using Roadmaps

INNOVATION PROJECTS USING ROADMAPS

Jordi Albiol Rodríguez

Joaquim Lloveras Macià Department of Engineering Projects. Universitat Politècnica de Catalunya

Abstract

Roadmaps and their methodology (TRM, Technology roadmapping) are a planning tool for medium and long-term projects which are useful to any business or corporation. Roadmaps cover many aspects that must be taken into account in a company's innovation forecasting and its development over time, such as opportunities to launch new products or to change existing ones, marketing, new markets, competitors, capabilities and skills, weaknesses, results exploitation, goals...

The basic beginning information of the Roadmap is the result of research on internal and external factors of the company by asking questions like: What do we produce? Who are we in our sector? What do we want to / can we achieve? What or who is our competition? What do we have and what should we have? This article deals with the historical development of roadmapping and the state of the art of its different methodologies as well as the clusters that generate them (EIRMA, Northwestern, Cambridge, Purdue, Nottingham...) and their distinguishing features.

Keywords: TRM, Roadmaps, Innovation Projects.